Why should you invest in new (smart and green) technologies if the existing ones are up and running, you have already calculated the costs for environmental fees and charges and you are (still) a profitable business owner or a corporation? These questions are addressed by virtually any business in today's turbulent times, when the economy is on the downward spiral and future seems anything but bright.
One of the answers is hidden in the timing: for how long we can afford to proceed like this and to rely on obsolete technologies? It is possible to redefine a new business zone in the times of a financial and economical crisis. A zone for you, where more and more of consumers' needs are identified and served, profits are growing, business operations are sustainable processes, and developing and performing disruptive innovations are considered vital part of the firm strategy for success.
Another answer is connected with the speed limit across the downward spiral: whether hitting the deflection point of the breakeven point will speed the business upwards or will extinguish the business in times of reduced consumption and decreased budgets. When the money are short and the investments in new technologies are constrict to a non existent number, it is virtually impossible to convince an investor or an executive officer, that the existing technology has to be shred and new, more environmentally friendly technologies have to be ventured. However, wiling to do so, can propel the business in an eco-dimension: both economical and ecological.
But the real question is how fast can you become a part of the new, green economy as your competition's ultimate goal is to get there and thrive? From its answer, you define your place on the map: today and tomorrow. The clock is ticking and there is not much time and much choice left to do otherwise, especially if your competitors are already there.
Yes, you also can!