The last twelve months were maybe not so great for your business. You could blame the financial crisis or the consumption decline. But actually, it doesn’t matter, because the question is whether your business will survive or not.
After the financial crisis many things will not be the same, many (used to be) stable businesses will be gone. They will be gone, not because of the crisis itself.They will suffer from their own rigidity and lack of adaptation skills for the new green consumer era.
The need for reduction of non-renewable energy sources was obvious even for the much criticized autocrat - Shah of Iran in the early ’70s. Now, forty years later, are you still not convinced that the industrial processes should go in greener direction?
Even though renewable energy technologies are applicable, these are still thought of as some exotic fruit, a fashion may be. Yes, many of them need a few more years to be viable and to make sense to your business, but it is not only the CSR that counts. Let’s take, for example, the algae biodiesel technology - it is a quite simple concept, but it took over thirty years to be applied in pilot plants. It is not that expensive (after all you need only water and sun, and the hole in the ground), and you get several times more biofuel compared to average plant source of oil, based solely on CO2 mitigation.
Crisis is a moment of evaluation and hard decisions, but you could make it a time for green technology implementation and good decisions. Now is the exact moment for real business model re-evaluation. Do you think you could end up greener and in addition survive the crisis?
Yes, you can.